Mobile payments are part of the checkout process, which also includes coupon redemption, loyalty and rewards.
Solutions that tie all these pieces together will win, according to IndoorLBS, publisher of the report.
Consumer interest in mobile payments is on the rise. To reach high adoption and usage, consumers need a technology that's secure and convenient. Mobile payments have been around for some time now with solutions like LevelUp and Square, and are going to grow very quickly in 2015. This will be thanks to the growing popularity of Apple Pay, which will drive awareness for the market in general.
However, it's still early on and the market is very fragmented with no clear winner or winners in this space, yet. Mobile payments are part of the checkout process, which also includes offers, coupons, loyalty perks and rewards. Solutions that tie all these together seamlessly for the user and painlessly for the merchants, businesses, retailers will win. For these reasons Starbucks replaced the Square solution with something else, find out what and why. Also, for these reasons, some retailers are launching their own solutions to have more control over the user experience.
The Mobile Payments report is 60-pages and features over 70 mobile payment solutions and outlines what small merchants and big retailers are doing. In addition, the report outlines the US market, in addition to Europe, Asia, and Africa. More info here http://www.indoorlbs.com/market-reports/mobilepayments