Today marks a milestone in how wireless carriers think, well, at least how SK Telecom thinks! (Verizon Wireless, can you hear me now?!) This is a smart move for SK Telecom (kudos!) First, it allows SK to play in the indoor location services infrastructure! Imagine, Shopkick manufacturers beacons and it's already deployed at retailers like Macy's, Best Buy, etc. In addition, Shoplick has a CRM proximity marketing platform, which makes it more than just a hardware vendor; it's a service. And, SK Telecom finally gets to play in the US market!