What is the most common question shoppers have at Target and Toys R Us?, or any other big box retailer for that matter? The answer, "Where is..?" That is, where is this deal that I saw on the website? Or, where is the specific toy that I came to buy? Holiday shoppers have no time to waste on wondering around the stores and walking into a store like Target and Toys R Us can be overwhelming. Hence, Target and Toys R Us have launched solutions on smartphones to enable shoppers with interactive and searchable mobile maps that pinpoint on a store map the items on their shopping lists or from search.  aisle411 is powering the Toys R Us in-store maps & search solutions, and Point Inside is powering Target's store maps.

Toys R Us President, Hank Mullany, said “What we’ve learned from our customers is they need help with gift solutions, they don’t want to be overwhelmed and walk into a 200,000 square-foot store where they can’t find their way around and they want us to make it easy for them." Beginning Thanksgiving Weekend and continuing through Christmas Eve, Toys“R”Us will introduce a range of convenient in-store and digital services based on consumer insights and designed to make holiday toy shopping easy and stress-free. From a store navigator – aptly named the Toys“R”Us G.P.S. – to digital store-specific maps, Toys“R”Us is committed to providing customers with a holiday shopping experience made easy. Customers can use their smartphone to scan a QR code on a navigational store layout sign at the entrance to access a mobile-optimized map, allowing them to search for products by name and pinpoint their in-aisle location. Plus, from Monday, November 24 until Monday, December 1, customers can utilize the digital store navigation to find the specific Thanksgiving Weekend deals, discounts and doorbusters they’re looking for, making it easier than ever to snap up extra savings at Toys“R”Us.

“We view mobile as the new front door to Target,” said Jason Goldberger, SVP of Target.com and Mobile, in a statement. “We’re launching a host of significant enhancements and updates to Target’s mobile offerings – making it easier than ever for guests to shop Target.” Target’s app includes several new features, including the ability to pinpoint the location of items on a store map and the integration of new shopping list technology that provides auto-complete when typing. The shopping list also provides aisle locations for items, regardless of whether a person has entered a generic term like “bread” or a very specific item, like “Oreo Cookies.” For Black Friday, users also will be able to open the app to find the location of Black Friday offers, which may be particularly useful when trying to get in and out of the store as quickly as possible. The deal maps will not be available until the week of Nov. 28.