The scope of services under the proposed agreement includes conceptualizing, and developing the application to be used at the affiliated Smart Cities NYC ‘17 events, bringing innovation, creativity and a partnership approach. Smart World Productions is looking to receive creative proposals from interested software development companies with a proven track record of successful application development. Proposals should include a proposed compensation structure. Various forms of compensation will be considered (capital and in-kind).
The selected entity will be responsible for all of the following deliverables:
- Concept and creation of a custom mobile application
- All design and artwork for mobile application
- Indoor and outdoor navigation capabilities
- Mapping of local area and SCNYC events taking place throughout the area
- All technical and executional aspects of the design and creation of mobile application
Contact IndoorLBS to get the RFP.
IndoorLBS is located in NYC and can help you win this RFP and work with you on your solution.
Order your copy here!
Proximity technology, in particular Bluetooth beacons, are a major source of business opportunity and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards--iBeacon, Eddystone, Bluetooth 4.0, AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.
Kris Kolodziej of IndoorLBS was a contributor to this book along with others including:
- Anke Audenaert, CEO, Favrit
- John Coombs, CEO, Rover Labs
- Theresa Mary Gordon, Co-Founder, tapGOconnect
- Kris Kolodziej, Founder, IndoorLBS
- Patrick Leddy, CEO, Pulsate
- Ben Parker, VP Business Development, AccelerateIT
- Mario Proietti, CEO, Location Smart
- Ray Rotolo, SVP OOH, Gimbal
- Kjartan Slette, COO, Unacast
- Jarno Vanto, Partner, Borenius Attorneys LLP
- David Young, Chief Engineer, Radius Networks
- Foreword by Asif Khan, President LBMA
About the book:
- Digital Physical Convergence – Learn the implications of this disruptive force and the new applications it makes possible.
- Standards – Learn the key standards that solutions developers need to understand to capitalize on the opportunity: iBeacon, Eddystone, Bluetooth 4.0, AltBeacon.
- Beacon Networks – A new phenomenon that is not well understood but will be hugely significant in terms of driving strategic decisions and creating wealth.
- Other Technologies: Beacons are a catalyst for the creation of a Proximity ecosystem; technologies like visual light communication, magnetic resonance, and RFID are key tools that complement the strengths and weaknesses of Bluetooth beacons. Understanding these is key to architecting a successful solution.
- The Beacosystem framework: The method of structuring the analysis of this ecosystem. Included at the top layer are the applications. You’ll learn a systematic way of understanding the solutions that beacons can enable.
Since 2013, beacon tech started to make noise when Apple first introduced iBeacon tech. Slow at first. Now, it’s become the best thing yet. This year, BI Intelligence start reporting that Beacons would be driving $44 billion in retail sales by the year 2016, up from $4 billion this year. In the last month came big news that the two global giants Apple and IBM have joined forces on a variety of new apps incorporating analytics and iBeacons. In just the last week, the website Ad Age made a report on the looming restart of retail by digital technology. Another computer company, as the physical and digital worlds come together in corporate stores. Sounds like exactly the right time for a quick snatch on beacon technology. After all,there have been a lot of hype around beacons, they have been necessarily under looked.
Target, Walmart, Macy's and other retailers have already deployed parts of the hybrid indoor positioning solution with in-store WiFi, BLE beacons, and LED ceiling lights' Visible Light Communication (VLC). This hybrid solution is the best approach for enabling indoor location and proximity marketing and other proximity services as it leverages what the shopper enabled on her smartphone and maximizes the reach. Moreover, BLE beacons are integrated into the ceiling lights fixtures, which solves for the beacon battery power supply and operations (i.e., deployment) limitation that has been slowing the market adoption of the beacon phenomenon.
As shown in the video, the shopper generates her shopping list at home using her tablet (or desktop). This shopping list syncs with her Target app. When she enters the Target store, the indoor location tech (in-store Wifi or Beacons geo-fencing) detects her entering the store, and triggers a welcome message. Loyalty users are greeted with a free Starbucks coffee, a nice way to start their "Target run" (Starbucks are located inside Target stores). The user then uses the app to map her shopping list and use the app's wayfinding feature to navigate around the store to easily find the items she's looking for. Target's "Store Mode" functionality supports a range of indoor location positioning, including beacons, Wi-Fi, mobile phone sensors, and LED ceiling lights's Visible Light Communication (VLC). In order to use the lightning technology, the user needs to have the app running and the phone's front end camera needs to have direct line of sight (aka "indoor GPS"). To make this possible, Target installed placement holders on shopping carts (as shown in the video) where shoppers can place their phone with the app opened and the phone facing the ceiling lights.
This work has been in "stealth mode" for the past year and half and was recently announced to have big customers like United* and American Airlines. There are other un-announced customers in the airport industry and 25 airports have been mapped thus far.
This technology has a competitive advantage when it comes to indoor mapping. It produces beautiful vector maps from what's called "reality data capture" technology and is better than leveraging map files of venues, which is the approach used by other indoor mapping vendors. The maps and location content is far more accurate and detailed than traditional indoor maps.
Also, the data is more "complete," up to 30% more complete. The data for over 25 airports includes detailed data like check-in locations, ATM locations, shoes shine locations, vending machines and so on. The spectrum of content is much higher! Their reality data capture technology creates detailed map geometry and context that solves real-world use cases, e.g., where can I buy an iPhone charger and how long it will take me to walk there.
An SDK is available to 3rd party developers so they can enable maps that can visually present everything including gate times and gate #. The SDK also enables map and visual customizations.
In addition to indoor maps for airports, LocusLabs also enables product search. Users can search for headphones, coffee, etc and see on a map where they can buy it within the airport. This searchable product info is already done for the 25 airports.
This indoor mapping solution works with Beacon and other indoor location positioning solutions to enable the "blue dot" on its airport maps.
The most common request from airports is to surface real time security wait times using Beacons so travelers can pick the fastest way through security. Airlines and airports alike have deep interest in passenger location analytics to provide location based information such as wayfinding, flight status, and more.
The focus right now is on airports at the moment, however, given the technology can enable product search, it can compete with the likes of aisle411 and Point Inside who enable retailers like Target, Lowes, Walgreens, etc with in-store product search.
*This solution replaced the PointInside mapping platform used before in the United app. PointInside is getting out of the airline vertical and is focusing on the retail vertical now with customers like Lowes, Target, etc.
Shall we say wCommerce for Watch Commerce? Target has an app available for the Apple Watch that helps shoppers in-store locate items from their shopping list. The Shopping List feature is developed by Point Inside, as well as the in-store mapping module inside the mobile app. With the latter, given the larger screen size of an iPhone, users can see a map with store aisles and a pin for the product. In addition, given that Target acquired an iBeacon company last year, we can expect more magic! Want more info? email firstname.lastname@example.org
Target is promoting the app to help you make your next trip more efficient and even a little more fun: "The Target app makes it easy to build a shopping list on your Apple Watch. When you’re in the store, it tells you where to find all of the items you need."
• Add items to your list, including quantity, and check them off as you shop.
• See aisle locations for your store or ask where to find any item.
• Check the glance to see when your store is open, how many items are on your list, and how many have deals available.
Patent # US 8990043 B1
Kris Kolodziej of IndoorLBS wrote this patent (http://www.google.com/patents/US8990043) in 2011, which was recently granted by the US Patent office, describing a system that determines the specific floor in a building on which a wireless mobile communication device is located. The location positioning determination is based on the device location information, specifically the system uses one or more databases, such as a building location database, a ground elevation database (i.e., Digital Elevation Model or DEM), a building floor height database, and/or an atmospheric air pressure database.
Location positioning systems which determine the location of wireless mobile communication devices focus only on the horizontal location of the device. This can create uncertainties and ambiguities when the wireless mobile communication device is located on a particular floor of a multi-floor building. Even knowledge of the elevation of the wireless mobile communication device may not be sufficient to enable the location of the wireless mobile communication device within the multi-floor building to be determined.
What's novel about this invention is the use of DEM and building models along with atmospheric pressure sensors in the device to determine the exact building floor level.
Interested in buying this patent? Email Kris at email@example.com
The day has (finally) come! On January 29, 2015 the FCC adopted measures that will provide a solution to accurately identify location of wireless 911 callers when the caller is indoors. The FCC is requiring carriers to provide more accurate indoor location information by 2018. The carriers will be required to provide location accuracy in the horizontal location (i.e., address) and vertical location (i.e., floor level). This is what Kris Kolodziej of IndoorLBS and other advocates have been proposing since 2006! (see here)
Remember 1996? This is when FCC ordered the wireless carriers to be able to locate a 911 mobile caller within 150m (which is not accurate enough to find a person inside a building or to know which city block they are on!). Wireless carriers had to spend billions of $$$ on location positioning infrastructure (i.e., A-GPS). Recall this has propelled the Location-Based Services consumer app industry with apps like VZ GPS Navigator, AT&T Navigator, Family Locator, and others that generated over $1B of revenue for the wireless carriers.
In a similar fashion, we can imagine this Indoor E911 regulation will propel the indoor location-based services industry that consists of WiFi and BLE beacon (iBeacon) solutions. Imagine your Nest thermostat acting as a Beacon and transmitting the location info (address, floor level) to your smartphone..
The US wireless carriers were strongly opposed to this new "Indoor E911" regulation. For example, Sprint said the standards were “not achievable using current technology.” AT&T said the changes would “waste scarce resources." On the other hand, the CTIA and its member companies applaud and thank the FCC for recognizing a roadmap that presents a historic opportunity to deliver on the promise of 9-1-1 indoor location. CTIA stated, "as Americans continue to increasingly rely on mobile devices as their primary communications device for their connected lives, today's action by the FCC will help save lives. While the requirements in today's Order are aggressive, we remain fully committed to delivering on the Roadmap's promise of greatly enhanced location information."
Time to get to work and start saving lives!
Mobile payments are part of the checkout process, which also includes coupon redemption, loyalty and rewards.
Solutions that tie all these pieces together will win, according to IndoorLBS, publisher of the report.
Consumer interest in mobile payments is on the rise. To reach high adoption and usage, consumers need a technology that's secure and convenient. Mobile payments have been around for some time now with solutions like LevelUp and Square, and are going to grow very quickly in 2015. This will be thanks to the growing popularity of Apple Pay, which will drive awareness for the market in general.
However, it's still early on and the market is very fragmented with no clear winner or winners in this space, yet. Mobile payments are part of the checkout process, which also includes offers, coupons, loyalty perks and rewards. Solutions that tie all these together seamlessly for the user and painlessly for the merchants, businesses, retailers will win. For these reasons Starbucks replaced the Square solution with something else, find out what and why. Also, for these reasons, some retailers are launching their own solutions to have more control over the user experience.
The Mobile Payments report is 60-pages and features over 70 mobile payment solutions and outlines what small merchants and big retailers are doing. In addition, the report outlines the US market, in addition to Europe, Asia, and Africa. More info here http://www.indoorlbs.com/market-reports/mobilepayments
Apple and IBM have announced "MobileFirst" offering for the Enterprise that includes the following solutions for the in-store retail industry (Note: 90% of revenue for retailers happens in-store; 10% happens online).
- Sales Assist - enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
- Pick & Pack - combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
This is great news for iBeacons and In-Store Mapping. The app's user interface looks beautiful. However, how is IBM or Apple going to be able to map out all the retail stores to show the store map and the product location on it? The only scalable solutions in the market today include aisle411, Micello, and Point Inside. Is it time for one of these startups to be acquired?
What do you think?
With Mood Media. The presence solution utilizes in-store sound technology that leverages ceiling speakers installed inside retailers to detect users inside stores. The new solution is called "Shazam In-Store."
IndoorLBS notes that in order for this work, the venue needs to have the new speakers from Mood Media installed in the store. The only retailer that we are aware that has the new speakers installed include Office Depot.
With iBeacons starting to penetrate retailers, the timing for this alternative indoor proximity solution is questionable. Actually, this Mood Media solution existed long before iBeacons but it has not gained much traction. In addition, this solution only enables store-level location accuracy, not department-level, or aisle-level, like iBeacons do.
Also, keep in mind that Apple has a close partnership with Shazam too..
What is the most common question shoppers have at Target and Toys R Us?, or any other big box retailer for that matter? The answer, "Where is..?" That is, where is this deal that I saw on the website? Or, where is the specific toy that I came to buy? Holiday shoppers have no time to waste on wondering around the stores and walking into a store like Target and Toys R Us can be overwhelming. Hence, Target and Toys R Us have launched solutions on smartphones to enable shoppers with interactive and searchable mobile maps that pinpoint on a store map the items on their shopping lists or from search. aisle411 is powering the Toys R Us in-store maps & search solutions, and Point Inside is powering Target's store maps.
Toys R Us President, Hank Mullany, said “What we’ve learned from our customers is they need help with gift solutions, they don’t want to be overwhelmed and walk into a 200,000 square-foot store where they can’t find their way around and they want us to make it easy for them." Beginning Thanksgiving Weekend and continuing through Christmas Eve, Toys“R”Us will introduce a range of convenient in-store and digital services based on consumer insights and designed to make holiday toy shopping easy and stress-free. From a store navigator – aptly named the Toys“R”Us G.P.S. – to digital store-specific maps, Toys“R”Us is committed to providing customers with a holiday shopping experience made easy. Customers can use their smartphone to scan a QR code on a navigational store layout sign at the entrance to access a mobile-optimized map, allowing them to search for products by name and pinpoint their in-aisle location. Plus, from Monday, November 24 until Monday, December 1, customers can utilize the digital store navigation to find the specific Thanksgiving Weekend deals, discounts and doorbusters they’re looking for, making it easier than ever to snap up extra savings at Toys“R”Us.
“We view mobile as the new front door to Target,” said Jason Goldberger, SVP of Target.com and Mobile, in a statement. “We’re launching a host of significant enhancements and updates to Target’s mobile offerings – making it easier than ever for guests to shop Target.” Target’s app includes several new features, including the ability to pinpoint the location of items on a store map and the integration of new shopping list technology that provides auto-complete when typing. The shopping list also provides aisle locations for items, regardless of whether a person has entered a generic term like “bread” or a very specific item, like “Oreo Cookies.” For Black Friday, users also will be able to open the app to find the location of Black Friday offers, which may be particularly useful when trying to get in and out of the store as quickly as possible. The deal maps will not be available until the week of Nov. 28.
Target just acquired a startup, Powered Analytics, which developed a solution for in-store personalization that syncs with in-store and with online activity. The solution builds an ad-hoc network of beacons that don't require configuration in contrast to other beacon solutions, which require detailed beacon placement and setup.
IndoorLBS has been tracking Powered Analytics in its Industry Market Report, which includes over 100 beacon solution providers. Powered Analytics had a unique approach to beacon depolyment, management, and usage.
"PoweredAnalytics is democratizing predictive analytics with a cloud-based platform that enables companies to make predictions from big data," says Collin Otis, CEO. "Our machine learning and data mining platform delivers actionable data-driven insight that results in better decisions, more effective targeting, and less waste in business operations and marketing."
With this technology, Target is becoming a true Omni-Commerce retailer where its all about Physical store presence with Digital.
IndoorLBS invites you to participate in the world’s largest online conference and conversation on beacon technology taking place on November 20th.
BeaconConf is a free interactive event that will educate digital marketers on how beacons work, reveal best practices, and highlight successful use cases across various industries - all in a convenient online setting.
Speakers include 25+ of today’s mobile thought leaders from IndoorLBS, Radius Networks, Gimbal, Urban Airship, Signal360, GPShopper, Wireless Registry, Future of Privacy Forum, Location Based Marketing Association, and more.
Registration is free and gives you access to 8+ hours of actionable content, live speaker Q&A, and downloadable resources that will help guide your mobile marketing strategy for 2015 and beyond.
More info here.
The latest Walmart app update on Android (and soon on iOS) enables users to search for products available in-store (in addition to walmart.com website) with the new "at your store" search results page.
Here's how Walmart describes the feature: "Now when you search for an item we’ll tell you if it's currently in stock at the store of your choice--we'll even tell you its aisle location in that store. If it’s not in stock, the Walmart app makes it easy to find that same item at a nearby store or on Walmart.com." Note that each item shows the aisle # the product is located in.
IndoorLBS speculates Walmart is getting the app ready for Black Friday to enable a less stressful shopping experience with real-time inventory, etc. In previous years, the Walmart app featured a specific Store map with Black Friday deals shown on the map to help shoppers find the items.
IndoorLBS.com has published its recent projections for Bluetooth Beacon iBeacon commercial deployments that provide more insights into the micro-location proximity services inside retail & grocery stores, malls, airports, even cities. Retailers are convinced that Beacons provide the simple yet powerful trigger mechanisms to engage with customers. In addition, Beacons are for the physical stores what Web tags and "cookies" are for eCommerce websites, i.e., analytics for conversion, etc.
IndoorLBS has detected beacons inside CVS stores. We detected at least two beacons, one by the entrance and one by the pharmacy. Interested in knowing which Beacons are deployed? Which use cases CVS is implementing? Email me tristian@indoorLBS.com
IndoorLBS has known that Macy's is in the process of deploying Beacons in all of their stores since early this year, but Home Depot might beat it to the punch! IndoorLBS was the first to discover iBeacons in an Home Depot store using our sniffing technique. In addition, when we used the Home Depot app, it asked us to turn on Bluetooth for more "accuracy"! The screenshot below shows the pop up message we saw, "Turning on Bluetooth will improve location accuracy." This is the same message that the Apple Store App shows when you enter Apple stores. It seems Home Depot is ready to launch nation wide soon..
Today marks a milestone in how wireless carriers think, well, at least how SK Telecom thinks! (Verizon Wireless, can you hear me now?!) This is a smart move for SK Telecom (kudos!) First, it allows SK to play in the indoor location services infrastructure! Imagine, Shopkick manufacturers beacons and it's already deployed at retailers like Macy's, Best Buy, etc. In addition, Shoplick has a CRM proximity marketing platform, which makes it more than just a hardware vendor; it's a service. And, SK Telecom finally gets to play in the US market!