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Location Based Services
Spending in 2007 Nearly $1.5 Billion, Says Insight Research
July 12, 2007
BOONTON, N.J. - July
12 (SEND2PRESS NEWSWIRE) -- The worldwide market for location-based telecommunication services is expected to reach nearly
$1.5 billion in 2007 as an ever increasing number of cellular and other wireless carriers provide customized services based
upon a location-awareness of their end-users. According to a new market research study from The Insight Research Corporation,
location-based telecommunication services are most popular in Asian countries, where they provide wireless subscribers with
tailored information based upon their current physical location.
Insight Research's market analysis study,
entitled "Location Based Services Market 2007-2011," notes that location-based services are part of a worldwide
push by carriers to create new IP-enabled services for consumers and business users.
The study notes that consumers
of mobile telecommunications services are adopting location based services along with other IP-enabled services such as video
telephony, fixed-mobile convergence, file sharing, streaming, and presence based services.
"In the early 1990's
the use of global positioning systems with wireless telecommunications was restricted to military applications," says
Robert Rosenberg, Insight Research.
"Now the application is commonplace, with mothers using the technology
to keep track of their children, or students using the service to learn the street address of the closest automated teller
machine to their current location," Rosenberg concluded.
Source: Send2press.com
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