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In-Stat Foresees High
Demand for Mobile LBS in China
July 10, 2007
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--China’s
mobile Location-Based Services (LBS) market is still in an early stage, but a recent survey shows there is a high demand for
these services, reports In-Stat (http://www.in-stat.com). To date, a scarcity of low-priced GPS handsets and easy-to-use applications,
rather than high service price, have constrained usage, the high-tech market research firm says.
“We believe
that with falling GPS phone prices and more attractive and easy-to-use applications (i.e., LBS client) in place, mobile LBS
will be accepted on a large scale,” says Frances Guan, In-Stat analyst. “In the future, we believe that services
that combine LBS and other mobile value-added services will be very competitive.”
Recent research by In-Stat
found the following:
Existing mobile LBS users are mainly business subscribers with higher-than-average income.
Local information and navigation applications are the most popular mobile LBS concepts.
Survey respondents who
are in the 35-39 and 18-29 age groups, including students and technical engineers with high and middle range income, showed
strong interest in mobile LBS.
The research, “GPS Phones Will Lead Mobile LBS Spending” (#IN0703906CWW),
covers the market for mobile location-based services in China. It contains analysis of an In-Stat consumer survey regarding
mobile services, including LBS. It provides insight into the attitudes and perceptions of Chinese consumers towards LBS, including
how much they are willing to pay for these services.
About In-Stat
Technology vendors, service providers,
technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research
to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology
understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing
end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge
and guidance on future market opportunities.
In-Stat is a strategic segment of the $9 billion Reed Elsevier global
information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed
personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in
the U.S.
Source: businesswire.com
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