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Location-Based Services
Arrive In India
July 7, 2007
Friday, July 06, 2007: Bharat Sanchar Nigam Ltd scores an
ace by successfully launching location-based services (LBS) on Telenity's Canvas LES, Location Enabling Server. With the
launch, BSNL has become the first operator to make available the personalised value added location-based services to its mobile
customers in India through Telenity's location solution. The Web-based service allows real-time tracking and monitoring.
A range of LBS has been launched in the East Zone of BSNL's network. Now enterprises can locate, monitor and
manage their mobile assets and employees in a secure way using a simple Web browser named 'Real time fleet and asset management'.
Another service is 'Friend finder' which alerts subscribers when one of their friends in their buddy list is in close
proximity to their location or vice versa.
Another service, 'Location-based advertisement', broadcasts
advertisement/promotion information to subscribers. Also, there is the option of 'Location-based chatting service'
that enables users to communicate and/or meet someone with same interests within the same vicinity.
The step is
being viewed as BSNL's marketing strategy to take an edge over its competitors in the country.
Similar thoughts
were expressed by Dilip Singh, chief executive officer, Telenity, who said, "With more 3G networks in place, increased
use of advanced handsets with sophisticated features and larger screens, viability of local content and mobile advertising,
we believe location-based value added services will become absolutely essential for carriers to effectively compete and differentiate
in the wireless marketplace."
Dr Biswajit Paul, general manager, BSNL East, expressed immense hope for the
future of LBS in India, when he said, "Location-based services is the new genre of mobile services. This new service
will attract new customers for BSNL and will also help in retaining existing customers."
Source: EFYtimes.com
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