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Location-Based services
to lead China's mobile market
July 13, 2007
To date mobile marketing has been constrained
in the country. Phone prices, difficult interfaces and availability have kept the mobile market in check, but researchers
believe that will change as more low-priced GPS phones become available.
“We believe that with falling GPS
phone prices and more attractive and easy-to-use applications (i.e. LBS client) in place, mobile LBS will be accepted on a
large scale,” says Frances Guan, In-Stat analyst. “In the future, we believe that services that combine LBS and
other mobile value-added services will be very competitive.”
In-Stat researchers polled mobile users in China
between the ages of 18 and 39. They found that in the 18-29 age group and the 35-39 age group, users were very interested
in mobile offerings. Interestingly enough, these users are from middle income brackets. Usually the higher income brackets
are more interested in new technologies.
Though the market is nowhere near saturated, some Chinese users are already
subscribed to the LBS services. These users have above average incomes and are primarily business consumers. Those currently
using the platforms are most interested in gaining local information - business location or phone numbers - and directions.
Source: bizreport.com
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