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JiWire Expands Mobile
Broadband Advertising Network with Wi-Fi Positioning System from Skyhook Wireless
May 30, 2007
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, at the Where 2.0 Conference in Silicon Valley, JiWire, the world’s largest
mobile broadband advertising network, announced that it has licensed the Wi-Fi Positioning System™ (WPS) from Skyhook
Wireless. WPS is software that uses known locations of Wi-Fi networks, rather than satellites or cell towers, to determine
the precise location of Internet users. Generally, the JiWire Mobile Broadband Advertising Network uses information about
Wi-Fi hotspots contained in its award-winning registry, including the hotspots’ location and venue type, to intelligently
select advertising for delivery to Internet users at those hotspots. In cases in which the user is unable to determine the
hotspot to which he or she is connected, WPS will enable JiWire to deliver offers and messaging that is driven by geographic
location. JiWire will also include WPS in its suite of stand-alone applications, including Hotspot Helper and a newly available
Extra for Skype, enabling users to click a “Find Me” button to determine their precise geographic location.
The JiWire Mobile Broadband Advertising Network enables advertisers reach a highly attractive audience with location-driven
messaging. For example, a traveler can automatically be presented with offers for services, such as a restaurants or dry cleaning,
which are in the immediate vicinity of the hotel or café at which he or she is using a Wi-Fi hotspot. By delivering
location-specific advertising and providing sophisticated performance tracking, the Mobile Broadband Advertising Network gives
advertisers unprecedented control, maximizes the effectiveness of campaigns, and enables operators to better monetize their
networks.
“Precise location information will drive the next generation of online advertising,” said
Michael Shean, co-founder and vice president, business development, Skyhook Wireless. “JiWire’s network represents
a leap ahead of current platforms that only offer broader, city-level targeting, and JiWire’s selection of WPS highlights
its versatility.”
“The new currency for public Wi-Fi access is advertising,” said Kevin McKenzie,
founder and chief executive officer, JiWire. “The Wi-Fi Positioning System enables JiWire to maximize advertising relevance
and value in more places, more of the time.”
About JiWire
JiWire is the largest mobile broadband
advertising network, delivering premium, location-driven advertising on Wi-Fi and WiMAX networks. JiWire’s breakthrough
advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire’s portfolio
of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi and WiMAX locations, enables
mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For
more information, please visit www.jiwire.com or call (415) 877-4711.
Skype is a registered trademark of Skype
Limited.
Source: Businesswire
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