Wednesday, February 29, 2012

Mobile World Congress 2012 - Indoor Location (part 2)

Lots of announcements and developments related to indoor location, including:

Cisco - announced new technologies for heterogeneous networks called Hotspot 2.0. Cisco's objective is for wireless devices to seamlessly roam anywhere, indoors or out, without having to be reconfigured to manually roam onto a new network. Cisco estimates that 80 percent of all Web access on mobile devices is being done from an indoor location (the company collects a lot of usage data from the operators that rely on its gear). Cisco will enable location-aware services on mobile devices leveraging WiFi networks.

CSR & STMicroelectronics - Using a smartphone containing a pre-production SiRFstarV device and MEMS sensors from STMicroelectronics, CSR and STMicroelectronics showed how this breakthrough self-learning SiRFusion platform "fuses" multiple radio signals, sensor inputs and other location data to make extremely reliable and accurate indoor location and navigation a reality.

Pole Star - announced a major evolution in NAO Campus®: auto-calibration. This new feature automatically adapts the location service to all mobile devices while maintaining highly accurate location and user guidance.

Small Cell Forum (formerly Femto Forum): New developments in small cells are now being combined with Wi-Fi access points enabling capabilities including location services. Femtocells, originally designed for use in homes with installation by the subscriber, are now blurring into more robust small cells and Wi-Fi access points -- sometimes combined in one unit. The new categories of gear are more likely to be set up by carriers themselves to cover an indoor area or a high-density public space. Because they allow carriers to essentially reuse their own spectrum in local areas, these infrastructure pieces are drawing interest from service providers to deliver more capacity. There are now 40 publicized commercial deployments of femtocells around the world, and a total of 52 operators have committed to using such devices. Several of the deployments represent hundreds of thousands of cells each, and AT&T and Sprint Nextel both have 500,000 or more femtocells in customers' hands. Small cells are opening up a new model for the mobile infrastructure industry with interoperability among network elements and the components that go into them. It has published APIs for small cells with LTE, which have been adopted by 17 component vendors, including Texas Instruments, Broadcom and Mindspeed. The Forum announced it had formed a developer community to help foster applications that take advantage of the capabilities of small cells, including location and presence information. Working with software platform provider Aepona, the Forum has created a suite of developer resources. Eight vendors participated in the event at the Forum's booth at Mobile World Congress, including Cisco Systems, Alcatel-Lucent, ip.access and Ubiquisys.

Tuesday, February 21, 2012

IndoorLBS to present at GPS World LBS Webinar - Show Me the Money

LBS 2012 — Show Me the Money

Apps stores are cluttered with tons of stuff — but are they driving the awareness of and market growth of LBS? What are the big market drivers in 2012? The usual suspects include check-ins, coupons, vouchers, social network apps, and others. Let's separate the wheeee! from the cash. Free navigation and other bundled LBS services (Google and others) — how does that affect the LBS market? How can smaller companies monetize to survive? What about the gorillas? The role of wireless operators in location-enabled mobile marketing/advertising.

Moderator: Kevin Dennehy, Contributing Editor, GPS World's LBS Insider
Speakers: Kris Kolodziej, Associate Director of LBS, Verizon Wireless
Tasso Roumeliotis, CEO, Location Labs
Mike Flom, Managing Director, Flom LBS Consulting
Tristian Lacroix, IndoorLBS

February 22, 2012, 10 a.m. PT / 1 p.m. ET / 6 p.m. GMT

Register here

Saturday, February 11, 2012

Mobile World Congress 2012 - Indoor Location

Going to Barcelona? Don't miss out indoor location solution demos and announcements. The industry is further aligning to compete with Google. Players in the chip, indoor maps, and indoor infrastructure providers are partnering to offer alternative solutions to Google's indoor location and indoor maps.

Cisco's Next Generation Service Provider WiFi demo will illustrate how SP WiFi can be used to deliver new indoor location services.

CSR will feature its new urban canyon and indoor location technology. These will enable accurate automotive navigation throughout the city and pedestrian navigation in deep indoor environments, such as in office buildings and airports. This new technology will also help retailers to present shoppers highly targeted and customised promotions/offers straight to the handset.

This yet to be announced leap for location-based services may prove to be the ideal solution for the wondering traveler, and the latest mobile ad trend development following CardStar’s Groupon integration into its mobile royalty cards service.

For more information, email