Sunday, July 17, 2011

IndoorLBS presenting at the Indoor Location Symposium

STA Symposium 2011 North America, September 13, 2011 - September 14, 2011

The evolution of technologies enabling Indoor Location as well as the high dynamics of smart phone evolution with their new in-built miniaturize technologies, are creating an opportunity for In Door LBS specifically driving Asset & People tracking, Security and Marketing & Advertisement applications. This conference brings for discussion all aspects relating to indoor location including enabling technologies, infrastructure, application platforms, application for asset & people tracking, Security and Advertisement.

This symposium explores the various aspects of Indoor Location such as alternative technologies, infrastructure, and application platforms including applications for asset & people tracking, security and advertising. The complete ecosystem will be represented both as attendees and speakers in the symposium: operators, vendors, enterprises & retailers, channels and advertising & security agencies.

The maturing of technologies enabling Indoor Location Based Services as well as the evolution of smartphones with features supporting navigation and location identification (e.g. compass, GPS, etc), are creating a renewed interest and opportunities for Indoor Location Based Service (LBS). Driving the trend are asset and people tracking technologies along with security and marketing platforms enabling the birth of hundreds of new applications.

This symposium will present the views of key industry customers, security experts and advertising agencies, service providers, analysts, channels and vendors in order to share information and discuss in detail the related topics. Also participating in this conference will be independent industry experts presenting market data on some of the most important issues. This event will also include a session for investors presenting their views on this evolving market.

Saturday, July 9, 2011

Indoor Maps on Windows Phone 7.5 Mango

Indoor maps appear in the Windows Phone Mango Maps application. A few places are actually listed as having indoor maps (such as FAO Schwartz), but when tapping them indoor maps would not appear in Bing Maps. Times Square however, did work. This location isn’t really an indoor location, but it's the first step in the direction towards an indoor LBS user experience. The indoor maps show all of the stores and how they are laid out right there in Times Square. There’s a little button in the upper left corner that lets you switch between levels if you’re looking at a multi-story indoor location, and there’s also a “Directory” button that shows you all of the stores in the specific location.

Bing Maps venue maps now feature nine largest US malls, 148 total.

These are:
Mall of America, MN
South Coast Plaza, CA
Woodfield Shopping Center, IL
King of Prussia Mall, PA
Millcreek Mall, PA
Del Amo Fashion Center, CA
Houston Galleria, TX
Roosevelt Field, NY
Tysons Corner Center, VA
*As listed by the International Council of Shopping Centers

For most of the mall maps, you can see parking, ATMs, entrances, as well as many other mall services. Additionally, when searching on Bing Maps for a certain mall or store within that mall, you will be shown a “mall map” link in the search results contact card.