Friday, April 30, 2010

Next challenge for location industry: mapping the great indoors

VentureBeat says the "demand is there. Companies like Yelp which provide reviews of restaurants and bars, or Milo, which points to the best deals, could do with more precise directions. Right now, the information can point consumers to the entrance of a shopping mall but won’t tell them how to find, say, the the specialty cosmetics store inside it.

Some companies are trying to provide maps of the indoors — Point Inside are all doing this in various ways (e.g. working from blueprints or measuring locations themselves). But these approaches are difficult to scale. How do you produce these maps not by the hundreds, but by the thousands (the United States alone likely has over 40,000 “places of interest”) quickly and cost-effectively, and then maintain them?

Industry players acknowledge a need and an opportunity for a middle-man company able to provide aggregated indoor maps and distribute them for other developers. If there was a place to get these maps in a uniform and consolidated way, developers would absolutely take advantage of it and build value on top of that!

Tuesday, April 27, 2010

Google's Wi-Fi Geo-Location

Google's Geo-Location - Read the detailed report on Google’s Wi-Fi data collection technology for LBS here

Friday, April 2, 2010

Indoor Map Provider Point Inside Among First Apps to Be Approved for iPad


Indoor Smart Maps™ to be available on iPad® at launch.


Bellevue, WA (PRWEB) April 2, 2010 -- Point Inside™, Inc. (www.pointinside.com) today announced its free app will be included as one of the launch applications for the release of the iPad®. Point Inside is the most comprehensive interactive indoor map application on the market today. It includes maps of over 500 shopping centers, and directory listings for over 100,000 stores, kiosks, restrooms, elevators, ATMs, parking, play areas, lost & found, and other guest services for malls in the U.S. and Canada. Shoppers can easily find the closest malls, browse or search for specific stores, services, brands or products, and pinpoint their own indoor location and destinations on interactive maps. Additionally, shoppers can view events and promotions going on at participating retailers or within the shopping center.

"We were ecstatic to learn we would be part of the iPad® launch,” said Brian Wilson, VP of Marketing for Point Inside, Inc. “It’s exciting to be one of the few apps to make the cut for this historic event. Our application works perfectly on this new platform, and it will be a great showcase app for the Navigation category. In fact, the iPad® is the perfect vehicle for viewing and interacting with our indoor smart maps for malls.”

The new iPad version of the Point Inside application has a refined user interface to accommodate quicker browsing and selection of stores, services, promotions and events, as well as improved toggling between the map and list views. It has also maintained all the same features of its iPhone sibling, such as detailed information for each retailer and the “Where Did I Park?” feature. In addition, also like its sister app, a wireless connection is not required to use the application after the initial download of a map.

Version 1.0 of the Point Inside App for iPad® is available for free from the App Store on the iPad® or at www.itunes.com/appstore/. The Point Inside App is also available on the iPhone® and iPod Touch®, as well as on Android phones version 1.6 and above, via the Android Market. For screen shots of Point Inside for iPad visit http://www.pointinside.com/press and select Media Assets.

About Point Inside, Inc. Point Inside™, Inc. has developed the most comprehensive, free, indoor map and navigation application for iPhone, iPod Touch, iPad, and Android, providing the only interactive Indoor Smart Map™ directory, level by level, for over 100,000 stores and guest services in over 500 malls in the U.S. and Canada. In addition to its industry-leading indoor mall map and directory application, Point Inside makes its Indoor Smart Maps™ available to third-party software developers and companies via a licensed API. Founded in 2008 and based just outside of Seattle, Washington, Point Inside is led by a team of executives with decades of experience developing mobile and Location Based Services (LBS) applications for companies such as Amazon, AT&T, Boeing, Qualcomm, and RealNetworks. Additional details can be found at: www.pointinside.com; Facebook: www.facebook.com/PointInside; Twitter: www.twitter.com/PointInside.